CREATING A LOGO

DIGITIZING

Digitizing Is the process of converting artwork into a digital code that can be read by today’s advanced embroidery machines. The digital image file of your logo or emblem that you send us is a starting point, but the “digitized” logo embroidery that we create will be in a format that only digital embroidery machines can use.  This digital code provides the instructions to the embroidery machine’s operating system which, in turn, tells the embroidery machine’s frame how to implement the custom logo embroidery.

THIS IS BOTH A TECHNICAL AND A CREATIVE PROCESS.

It’s much more than most people might imagine.  A lot of people think their emblem design will just be ‘scanned’. While the digitizer may begin with a scan or a graphic file, he or she has to tell the embroidery machine where to put each stitch, and what order to sew your design – including where to stop, trim the threads, and switch to a different color. Digitizing is not an on/off switch.  There are widely varying levels of proficiency and artistry out there.  Poor digitization WILL result in a poor-looking emblem design. Saving a few dollars on a one-time digitizing fee and ending up with a poor-looking logo embroidery is no bargain.  Nothing is more important to the appearance of your logo embroidery than the digitizing.

IS IT FREE?

SOME EMBROIDERERS TOUT THEIR “FREE” DIGITIZING.

If you really look at their prices, the digitizing is simply built into the selling price of the item. That means on future orders, you’ll be paying for the “free” digitizing with every order, instead of just once with us. If they say they have “FREE” embroidery, try sending them a shirt and see if it’s really free (or once again built into their prices).

PRICING:

HERE ARE SOME AVERAGE PRICES

to give you an idea of how much digitizing your logo for embroidery (a one-time fee) will cost:

  • If we create your file with a stock embroidery font (see them on our Fonts page) with no artwork: $0.00. At this price, you get to choose the font and thread color, but we do not provide a sewout for approval before embroidery
  • A shirt-front or cap-sized logo with or without text and artwork: $45
  • A full back logo or emblem for a jacket: $150-250

HOW TO GET A QUOTE:

Send an email with your logo emblem attached in a .bmp, .jpg, .gif, or .pdf file format. JPG is our preference. Tell us what size you want your logo to be and what you want to put it on (caps, shirts, fleece, etc.). Our general guidelines are 3 to 3.75″ wide for logos or emblems wider than they are tall for use on the left chest of shirts. If the logo is square, 1.5 to 2″ on a side, and 2 to 2.5″ in diameter for circular logos. For caps, 2.25″ tall and 4″ wide are size limits, and 1 to 1.25″ tall and 4″ wide for visors. Often, the limiting factor in a logo’s size is small lettering or a thin, small part of the artwork. If we think something needs to be changed, we’ll let you know.

We’ll give you a complete quote usually the next business day.

THEN  WHAT HAPPENS?

Once you accept the quote we’ll e-mail an invoice to you with a link to a secure website where you can pay online. Your payment information is secured. We never see your payment data. Once we are informed that at least 50% of the invoice (as a deposit) has been paid, we’ll digitize your logo, sew it out onto fabric, take a digital picture of it, and e-mail it to you for approval. Once we have your approval, we ask that you pay any amount still due on your invoice. We’ll embroider your order and ship it out to you.

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